The Future of Creativity: Embracing Unorthodox Production Methods

The old ways of producing creative work are fading fast. In 2023, taking an unorthodox approach will be key to standing out and succeeding as an artist or creator.

As Kay discusses in his podcast, we are entering a new era - the old models simply don't apply anymore. The business models, distribution channels, and technologies we relied on in the past are being disrupted. Creative fields like music production have drastically changed in just the last 30 years.

This rapid evolution means creatives need to constantly adapt and embrace new innovations, rather than clinging to nostalgia. You can't keep doing things the way you've always done them and expect to get attention or make an impact today.

Stay Future-Focused

Dwelling too much on how things used to be done will only hold you back. Succeeding as a creator now requires an openness to emerging technologies like AI, VR, crypto, NFTs, and web 3.0.

Even if you don't fully understand these new tools yet, stay curious and keep exploring. The landscape is shifting under our feet - you need to continually expand your capabilities to keep up.

Forget Likes - Think Sales

Another mindset shift Kay emphasizes is moving from seeking validation through "likes" to directly selling your creative work.

Platforms like Facebook and Instagram feed on your desire for attention but leave you drained. Instead, build your own website, mailing list and community to reach fans who will actually pay for your art, music, writing, etc.

Sales and subscriptions are the new markers of real success - not vanity metrics.

Take a Stand

In times of turmoil and censorship, artists have an opportunity to produce meaningful work that reflects the era we live in. Ask yourself: Am I creating art that matters right now? Avoid trite escapism and instead make bold statements.

This doesn't mean provocation for its own sake. But great art connects deeply to the human experience. Don't shy away from engaging with the uncomfortable questions of our age. Find ways for your unique voice to shine through.

Collaborate and Cross-Pollinate

Another unorthodox approach is realizing today’s complex challenges require creative collaboration. The lone genius myth is dead. Innovation flourishes through fusing different disciplines and perspectives.

Seek out partnerships that spark new ideas. Combining visual arts and music, for example. Or exploring space where gaming intersects with film. Look for underground voices outside the mainstream.

This cross-pollination is how new hybrid forms of creativity are born.

Challenge Assumptions

To create the future, you often must destroy the past first. Take a questioning mindset and don't just accept the status quo.

Rather than just producing comfortable work designed to please the widest possible audience, create from your deepest intrinsic values.

Great art has often been controversial in its time - be willing to take risks and go against stale conventions. But avoid change simply for its own sake. Make sure your creations have meaning beyond novelty.

The only constant today is acceleration. Take the limits off your imagination. The creative possibilities are endless for those bold enough to bypass the old paths.

What unorthodox approaches will you bring to your productions in 2023? Share your boldest ideas and start executing now.

The future belongs to the creatives who embrace it first.

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