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After 30 years pioneering drum and bass, I've learned this: your value was never your catalog. It was always your mind. The music business is dead - and that's the best thing that could happen to you. This is your roadmap to monetising your strategic frameworks as a Cultural Architect.
After coaching 10 creators in 2025, I've learned: Success makes you invisible to your own evolution. You can't become who you need to be while holding onto who you were. Here's why 80% of scaling is psychology, and how identity architecture changes everything for legacy creators.
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Are you ready to take the first step toward a career in music production? As a beginner, it can be overwhelming to navigate the industry and figure out where to start. But fear not, I was one of five experts to drop knowledge bombs for a Native Instruments blog. With
